Cracker Barrel joined an elite group of brands whose marketing missteps may contribute to its ultimate demise. This marketing misstep isn’t just an awkward social media post, or an endorser going off ...
Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...
Highdive worked hand-in-hand with BetMGM's creative team on the transformation, informed by extensive customer research. The first of six new spots is scheduled to premiere Saturday, Aug. 30 during ...
Legacy B2B brands risk irrelevance without structural change. Expert Tiffany Lyman Otten shares three key strategies to fix broken go-to-market systems and modernize your "engine," not just the ...
BetMGM on Tuesday (Aug. 26) unveiled a refreshed brand identity playing up the combination of gaming and entertainment that the sports-betting platform’s partnership with MGM casinos provides, per ...
CarMax unveiled a new brand positioning and tagline as it doubles down on omnichannel retail capabilities that span in-store and online shopping, according to a press release. The largest used car ...
NEW YORK, Dec. 23, 2025 /PRNewswire/ -- Adams & Reese, a preeminent multidisciplinary corporate law firm with a strong national reputation, has officially relaunched its global brand following a ...
Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...
JERSEY CITY, N.J., Aug. 26, 2025 /PRNewswire/ -- BetMGM, a leading sports betting and iGaming operator, today unveiled the next evolution of its brand in collaboration with leading independent ad ...
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