Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups fail within the first year, so it’s worthwhile ...

SXTC Global & DYADICA Global Declare New Battlefield of Branding: The Creation of their Brand Warfare Unit™. Brand ...

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution. This transformation underscores a renewed dedication to delivering outstanding digital services ...

In the ever-evolving business world, the role of branding is becoming increasingly important in determining a company's value. Lulu Raghavan, APAC president and managing director of WPP's branding ...

General Motors is relaunching GMC as a premium brand in South Korea, which includes the introduction of new models ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...