There’s a lot of thought that goes into creating a brand. Branding isn’t just your logo or a catchy name; it’s the backbone of any successful business. It’s the identity of your business and how it’s ...

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a storefront, a social post that pauses a scrolling thumb, or a product image ...

Often, when I hear people talk about “branding” a company, it reminds me of how people talk about clothing: An exterior layer, with colors and messages that say something about what’s inside. As a CEO ...

Effective personal branding isn't about virality, but building trust and standing for something unique. Caleb Ralston, strategist for top entrepreneurs, advises finding a "contrary belief" by ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...