Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. When I help a client looking for a CRM system, however, I really ...

We’re now living in a time where users expect as much functionality, reliability and flexibility from Web apps as desktop programs. All our data is slowly but surely moving into the cloud, and ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

Customer relationship management (CRM) applications have moved beyond being tactical tools for managing sales to become the primary means through which many organizations manage customer experience.

The Customer Relationship Management (CRM) market is heating up, with most of the major software vendors touting their own solutions. Most businesses face a similar challenge -- how do you manage the ...