The CW may have been the biggest beneficiary of the better-than-expected upfront advertising sales market that broke loose last week for the broadcast nets. CW wrapped up its dealmaking on advance ...

CW says a whopping 95% of its online commercials are being seen to completion. Ready to buy in? A better statistic for the CW isn't whether all its commercials were seen in their entirety, but whether ...

With hot shows including “Glee” and “The Vampire Diaries,” and hopes for a moderately stronger economy, Fox Broadcasting and the CW were able to wring more out of advertisers for the 2010-11 ...

The CW announced plans to add more commercials to the episodes of its shows that are streamed online — and unlike on your DVR, you won't be able to fast-forward through any of them. Dawn Ostroff, the ...