As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome ...