It takes a special video game to be able to sell breakfast cereal. Only blockbuster franchises — Pac-Man, Mario, Zelda, Pokemon, Donkey Kong — have managed to mingle with milk in the world's ...

Ah, the '80s. The decade that most Generation X kids grew up in. Blockbuster movies packed the theaters. Hit television shows had viewers glued to the small screen at home. Video games invaded the ...

Movies and TV shows have always found ways to partner with cereal companies as part of their promotional strategy. It actually kind of makes sense. The box sits in someone's pantry or on the breakfast ...

Every advertiser wants a catchy jingle that gets stuck in the minds of the masses. You’re driving down the road, and suddenly, you are singing to yourself… about a candy bar. Advertising has used ...

Although the Walt Disney Co. recently announced that it would stop running junk food ads during its programming, there's still a heaping bowl of commercials advertising unhealthy snacks to the younger ...