Forbes contributors publish independent expert analyses and insights. Mark Murphy covers leadership, hiring and employee engagement. Change management is notoriously difficult. It's so hard, in fact, ...

Change is hard. Whether it’s a personal change, a business transformation due to a new technology rollout, or a shift in company culture, most people tend to resist change, even when it’s beneficial.

Nicole R. Braley is a marketing executive, servant leader, career coach, and a frequent speaker for business media. Connect today: LinkedIn. Over the past 20 months, it’s become clear why change ...