Coming the form of a broadcast message from the ‘Alien League’, the stunt marks the first time a disruptive clip will interrupt DCM’s screen ident (which usually tops and tails advertising reels in ...

To celebrate its 125th birthday and the enduring power of cinema, Val Morgan has unveiled its new nationwide cinema ident in alignment with its brand positioning, ‘Making Messages Memorable’.

Val Morgan has revealed its new cinema ident that will now appear across 2,000 screens in Australia. The launch coincides with the advertiser’s 125th birthday, bringing its cinema offering in line ...

The three idents, created for the ‘big screen’ are informed by the idea that cinema is ‘the most emotionally impactful medium on earth’ – an idea which DCM says will ‘engage the audience and prime ...