In addition to Content Type filtering, Looper has introduced a Genre dropdown within the Merchandising tab, allowing users to analyze placements by genre with the same flexible single-select, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Any effort to stand out in a crowded marketplace teaming with competition should center on ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. This article is more than 2 years old. Increase sales ...

AI search is evolving fast, but early patterns are emerging. In our B2B client work, we’ve seen specific types of content consistently surface in LLM-driven results. These formats – when structured ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

Your potential client's or current customer's reasoning is far from being entirely objective or procedural. It's hardly ever "I want to solve this problem or need, so I'll just do X to address it." ...