U.S. economists may be barely holding on by their fingernails over the current state of the American economy, but strangely, consumers don’t seem to care. Here’s why.

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

Retail traffic has remained unpredictable, mirroring economic uncertainty and consumer price sensitivity. Consumer behaviors ...

As the Trump administration’s tariff policies take shape in early 2025, an undercurrent of caution is flowing through American consumer behavior. Economic analysts are observing measurable shifts in ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

A quick read of the news about statistics on such questions as consumer attitudes, savings rates, and behavior during and after previous economic shocks suggest that the more things change, the more ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

Studies show that flexing one’s muscles may help fight off—or possibly cause—wasteful impulse purchases, and other weird money findings. Here’s a roundup of some recent quirky research findings: For a ...