Amanda Hurych loves to read, write, and play video games...and that's about all there is to her. “Content” is an ubiquitous term. A video on YouTube can be considered content. A photo on Instagram. A ...

Call it a quagmire, a bog pit or an ROI dilemma. Content value attribution is either the marketer's crisis or opportunity. A recent Hippo Connect panel offered a fresh look at attribution. The good ...

Marketing has always been about understanding and shaping behaviors. To achieve this aim, we must communicate effectively with our audience. Content is the necessary vehicle for delivering these ...

Watch on-demand and learn a comprehensive approach to measuring the value of your content, backed by first-party research. Search Engine Journal uses the information you provide to contact you about ...

One of the greatest struggles that a content marketer will encounter is proving the value of their content. While we typically look at direct ROI as a means of assessing value, that is often an ...

A look at what low value content is, how to identify any that isn’t adding value to your search ranking (or possibly hurting it) and a 9-step guide on how to improve it. Value is the most important ...

More than ever, B2B marketers are held accountable to driving revenue—and proving that they are. We're investing in the right technologies and programs, and fueling channels and tools with ...