Here’s why it’s important to conduct a content audit — and a step-by-step guide on how to do it effectively. A content audit is an in-depth analysis of previously published, or “old,” content that ...

A content audit is the act of taking inventory of your content to understand it on two levels: It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary evil, but rather a ...

For Heads of Marketing and Communications, particularly those new to their roles, a content audit is one of the fastest ways ...

No matter why you have a website, it needs to be filled with great content. Without good content, you might as well not have a website at all. But how exactly do you know when you have good content?