Contextual targeting vendor Peer39 is capitalizing on the craze for all things cookieless with the rollout of a contextual data marketplace that aggregates data from atypical sources to apply against ...

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

By integrating Informatica’s data capabilities, Salesforce’s Data 360 provides a broader, contextual foundation for AI agents ...

Opinions expressed by Entrepreneur contributors are their own. Advertising has come a long way in the last few decades. With the rise of digital marketing, advertisers have access to more data about ...

Artificial intelligence-driven transformation in retail means autonomous agents are moving into operations and new data and ...

The digital landscape of the investment management industry has become a more accessible, fast-paced terrain. The emergence of easy-to-consume digital asset management products such as Robinhood and ...

Simon AI acts as a marketer's data and execution team, uncovering hidden signals, activating real-world context, and accelerating high-performing launches that elevate customer experiences ...

Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that gives advertisers direct access to ...

Imagine you’re looking for a florist. If the only tool you have is a spreadsheet of possibilities, finding a suitable match could be a clunky process. Instead, picture all the florists on a map of ...

Context engineering is reshaping modern AI by grounding systems in relevant data and enabling more accurate, trustworthy agentic applications.

Relevance and fresh context are now baseline in digital advertising, and ad-weary consumers decide which messages earn their attention. During an ADWEEK House Cannes Lions Group Chat co-hosted with ...