In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference between success and failure. Seriously. They do. And if you're ...

McGuire shared his views on what it takes to create memorable copy and engaging case studies, as well as the role of tailored copy when approaching ABM and how copywriting is a craft that needs ...

Ten ways to make your dog look like Colonel Mustard. Thirty ways to survive a badger attack. Twenty biscuits you should never feed to an owl. It seems that you can’t take more than a few steps through ...

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