Driving customer value isn’t just about external focus. It also requires empowering our employees. When every employee is ...

Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. When virtually every company today says they are customer-centric, ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

Every day, we are reminded that providing value to customers is a surefire route to success. The concept of customer value has been around for over 20 years, and many books and articles have been ...