Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that games advertisers are often competing for the same audience, ...

As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

2021 has been a good year to be an adtech investor. Valuations are surging, Wall Street is happy and exits are frequent and satisfying. It’s the perfect time to double down and invest in an area that ...

"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...