If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

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Adam Taylor is the Founder and CEO of Splendor, a 25+ year creative agency - building bold brands and solutions across B2B industries. A quiet tension exists between rigid oversight and creative ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

Agency teams are under pressure to move faster, deliver sharper work and manage a growing mix of AI-enabled tasks—all without losing strategic rigor or creative edge. As GPT models become more capable ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...