Search Engine Land

Google Ads links web + app campaigns with new features

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

AppLovin (APP) Rebrands Ad Platform as Axon, Launches Axon Ads Manager

AppLovin Corporation (NASDAQ:APP) is one of the best performing NASDAQ stocks according to hedge funds. On October 1, the ...
SFGate

TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Kelley Cotter, Penn State (THE CONVERSATION) President Donald Trump announced on Sept.
Yahoo

Noem spent $200M on ads to get people to self-deport via a new app. The exact total who have remains a mystery

Kristi Noem’s Department of Homeland Security has spent $200m on ads promoting an app for migrants to self-deport, but so far hasn't released data on exactly how many people have actually used it. “We ...

Snap shares jump as user growth, revenue beat estimates

Shares of Snap Inc rallied 23% on Tuesday after the Snapchat messaging app owner beat user growth and revenue forecasts as more people signed up to chat with friends and family during the coronavirus ...