Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in your display campaigns. A key aim for any advertiser using ...

We’ve been displaying numbers using segmented displays for almost 120 years now, an invention that predates the LEDs that usually power the ubiquitous devices by a half-dozen decades or so. But LEDs ...

With multi-segment displays, what you see available online is pretty much what you get. LEDs, LCDs, VFDs; if you want to keep your BOM at a reasonable price, you’ve pretty much got to settle for ...

Adaptive brightness control has become a common feature in modern smartphones, HDTVs, PDAs, tablets, and computer screens. The goal of this feature is to conserve power as well as to make the display ...

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...

In a previous article, we explored the behavior of an LED diode as a small light source. We have seen how important a protection resistor is to light up this component. In this article, we will ...