Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

Ecommerce order volume across all channels in the United States grew 147% year over year in 2025, according to Omnisend's eighth annual ecommerce marketing study. Analysis of tens of thousands of U.S.

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

(CX) and consumer behaviour. In 2025 AI went mainstream, but customers stayed stubbornly human, says Liezel Jonkheid, ...

While ecommerce growth has slightly tapered off post pandemic, it remains a significant avenue for sales and brand visibility. Yet brands across all industries are still trying to navigate this ...

According to a March 2023 Statista report, the global artificial intelligence (AI) market is valued at $142.3 billion dollars. In recent years, the ecommerce industry has undergone a significant ...

In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or ...

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding ...