Optimize your Google Ads campaigns with value-based bidding. Learn how to attract valuable leads that are more likely to convert into customers. For lead gen marketers, we know it’s not just about ...

Google Ads appears to be testing an automatic assignment of New Customer Value within New Customer Acquisition (NCA) campaigns — and it’s doing so without advertisers’ explicit consent. The change, ...

Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions. The next key is to assign the right values ...

Florence Chikezie, Founder at ReDahlia & Entrepreneurs.ng. I help new entrepreneurs start businesses in 30 days & guide companies to scale. When entrepreneurs seek my help in scaling their businesses, ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

Amazon Prime Video subscribers aren’t the only streaming customers being subjected to longer commercial breaks lately. Warner Bros. Discovery’s (WBD) Max has increased the amount of commercials it ...