Marketing has an image problem. Ironic for a discipline built on persuasion, but it’s losing its edge: consumers tune out, CFOs redirect dollars, and CMOs churn faster than New York Jets head coaches.

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...