Nearly 2 in 5 consumers prefer pausing over canceling, “proof that control and choice keep subscribers loyal,” Recurly found.

Why selling high-value tires is difficult for dealers and how education, empathy, and process help overcome price resistance.

Driving customer value isn’t just about external focus. It also requires empowering our employees. When every employee is equipped with the right information and tools—increasingly AI-enabled—they’re ...

Rob Amezcua is CRO at Forescout Technologies with over 28 years of proven success in cybersecurity sales and complex deal negotiation. After nearly 30 years in cybersecurity sales, I’ve seen this ...

In 2024, QSRs relied heavily on discounts and value menus to attract customers grappling with rising costs. While these strategies succeeded in maintaining traffic, they failed to build long-term ...