A grand part of pay per click management focuses on data analysis. Weekly and monthly reports which list figures and percentages relating to individual pay per click campaigns over a period of weeks, ...

The rise of AI has proven to be a watershed moment in history, with countless arguments for and against its use in practically every industry and use case conceivable. With generative AI receiving the ...

Over the past few years, critical thinking has been deemphasized in education and lacking in business. But to get the most out of your analytics, someone needs to be asking incisive questions. Image: ...

In today’s world, companies in the pharmaceutical manufacturing sector and beyond have to become increasingly aware of the scrutiny of their data. Due to rapidly evolving business models, ...

A report from EMC predicts that by 2020, we’ll create and copy 44 trillion gigabytes worth of data each year. Data science was once meant solely for tech-focused units in companies, but now all ...

At the beginning of the calendar year, I posted a piece on this blog asking if any readers wanted to develop their critical thinking as a kind of New Year’s Resolution. Over the past few months, I’ve ...

One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: However, it’s easy to think of SEO as predominantly left-brained. SEO tactics tend to rely ...

At the beginning of the calendar year, I posted a piece on this blog asking if any readers wanted to develop their critical thinking as a kind of New Year’s Resolution. Over the past few months, I’ve ...