Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new research ...

Transitioning a business from the startup phase to a more mature, scalable operation is filled with challenges. For entrepreneurs aiming to advance their business, mastering the art of sales is ...

1 in 2 B2B Marketers Can't Reach Their Goals BOULDER, Colo., Oct. 8, 2024 /PRNewswire-PRWeb/ -- Pipeline360, Integrate's media business, revealed new survey results from the "H2 2024 State of B2B ...

Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy in 2025? What are the priorities in terms of your demand generation goals?

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...

How many times have you heard the four dreaded words that hang over every demand generation team: “Do more with less”? Fear not! With the right strategy, team, data and analytics, you can break free ...