What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Tetra Images via Getty Images What is the Golden Ratio? We'll this guide aims to explain ...

It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance. There’s also no ...

Through my research collaboration with design scholar Ron Eglash, author of “ African Fractals ,” I discovered that the design style that undergirds much of the graphic design profession today – the ...

Pepsi Cola, now sold worldwide, is known for redesigning its logo in 2008 at a $ 1 million design fee. It's a design change that makes you think 'It hasn't changed much from the old logo ...', but in ...

Some cars just look “right.” Balanced, elegant, and timeless. That visual harmony often stems from the golden ratio, a ...

The Golden Ratio, a hallmark of Swiss design and the foundation of everything from Helvetica to Le Corbusier’s meticulous architecture, may have been imported from Africa. Design remains a largely ...

Designers, creatives and artists may be interested in a new golden ratio ruler set created by designer Ming Lo and now available as the Phi Ruler via Kickstarter. Building on the design of the ...