Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

For decades, scientists have taken issue with “string theory” — a theory of the universe which contends that the fundamental forces and matter of nature can be reduced to tiny one-dimensional ...

Researchers have developed a new quantum theory of gravity which describes gravity in a way that's compatible with the Standard Model of particle physics, opening the door to an improved understanding ...

Discover how credibility theory helps actuaries use historical data to estimate risks and set insurance premiums; learn how the Bayesian and Buhlmann methods relate.