Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

All companies must eventually make sales if they want to last as a business. And to make sales, you need to work on marketing — or getting your brand and products in front of potential customers and ...

Nutriband initiates commercial worldwide brand name development for its lead product, an abuse deterrent transdermal system. Nutriband has ...

(By Loyd Ford) If you sell radio advertising, I often wonder if you think about your sales brand. Not the brand of radio stations you sell or the digital brand your company has – I mean you. I ...