Theme parks have heavily promoted merchandise for years, but with its new expansion of the Wizarding World of Harry Potter, Universal Orlando has gone a step further. It has based an entire new area ...

Diagon Alley is of course the Potter universe's main magical shopping street in London, hidden away from Muggles behind the ...

The wizarding world is slowly coming back to life, brick by brick as newly surfaced set photos from HBO’s upcoming Harry ...

HBO’s upcoming Harry Potter TV series has given fans their first real look at a brand-new Diagon Alley—thanks to a major set leak published by the UK newspaper The Sun. The footage, which has since ...

Step into the Wizarding World of Harry Potter with LEGO as they unveil their newest microscale set. Diagon Alley is a bustling and magical shopping district that was first introduced in Harry Potter ...

Shopping for school supplies in real life is usually a bummer when you’re a kid. It’s a stark reminder that summer vacation is over, and that it’s time to go back to the grind. But for the students at ...

When Universal Orlando’s Diagon Alley –the extension of Wizarding World of Harry Potter --opens to the public on July 8, expect it to cast a spell on Potter and non-Potter fans alike. Diagon Alley, an ...

When the witches, wizards and muggles started flocking to The Wizarding World of Harry Potter-Diagon Alley at Universal Studios, they wanted to be among the first to get inside the new theme park.