Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

This used to be a simple enough task. Businesses would advertise via the trade press, they would set up their stall at the appropriate industry fairs and manually contact potential clients via ...

Online travel agencies still account for the largest share of hotel gross bookings – but that’s changing fast, Skift Research shows in Hotel Distribution Outlook 2024. We predict that by 2030, direct ...

Despite years of hotels pushing direct booking campaigns, third parties remain a crucial part of hotel distribution strategy. Learn how many bookings each distribution channel delivers, at what cost, ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...