Pura has created high-quality scents in partnership with brands such as Capri Blue, Anthropologie, NEST New York and more — and its latest innovation allows you to curate your car’s scentscape your ...

Aerodynamics plays an important role in a vehicle's handling, especially when a vehicle is at speed. The faster a car goes, the more air interacts with elements like the bodywork, front and rear wings ...

SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches a brand-new car fragrance diffuser bringing their advanced scent technology on the road. While most car scent diffusers ...

As smart home technology evolves from functional integration to emotional connection, olfactory interaction is emerging as a ...

Porsche is now working on an active aerodynamics system that, beyond helping its vehicles carve through the air more efficiently, has the added benefit of hiding or exposing a hitch receiver. First ...

Senior culture editor Erin Evans is a proud Pura owner of about a year and she said she’s gotten so many compliments about how good her apartment smells.