In order to thrive in today's digital marketing arena, there are several advertising verticals I believe are essential for businesses to partake in. Search engine optimization, pay-per-click ads and ...

Did you know that digital marketing budgets are increasing year over year? In 2022, digital marketing spend increased by 15.6% from the $521.02 billion spent in 2021. Compare that to traditional ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...