Direct mail is still well ahead of other marketing communications in terms of return on investment. However, as well as fierce competition, marketers are also likely to be faced with large upfront ...

No one enjoys reading direct marketing copy, they just want to find out what you are selling or offering as quickly as possible. Don’t make the reader work to find out what you want, place all the key ...

Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016. A number ...

So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...

Vereigen Media Launches Direct from the Source a Thought Leadership Series for B2B Marketers Seeking Real Insights Vereigen Media Launches Direct from the Source a Thought Leadership Series for B2B ...

Influencer marketing isn’t just for direct-to-consumer brands anymore. In fact, according to a recent survey of more than 500 CMOs, three-quarters of B2B marketers are utilizing influencer marketing ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve often been ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...