The Ducati Monster 696 was the Italian firm's most important bike for years. The Monster is the naked bike that brings in the money for Ducati and thankfully it seems they've got it spot on.

When you choose to ride the Monster, you are not just choosing a bike, but an entire lifestyle. A desire to experience the exhilaration of naked power from an iconic motorcycle. An immensely strong ...

If it seems that all the trendy parts of town are overrun with Ducatis these days, it's probably because of the Monster. The Italian motorcycle maker was barely visible on the U.S. motorcycle scene ...

Ride the Monster 696 around your favourite downtown routes in relaxed style or, when the spirit moves you, unleash its dark side to deliver more naked performance than ever before. Refined style and ...