Driving B2B success through Account-Based Marketing and AI. B2B Marketing, the organisation behind the global marketing community Propolis, and internationally renowned events like The Global ABM ...

Economic uncertainty, inflation, choppy public markets, and international trade relations are forcing companies to be creative with their marketing plans and budgets for 2025–2026. Travel policies ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

Many SaaS product owners are often confused with strategizing for a SaaS product's growth and success. With so much information on the World Wide Web and with many generative AIs recommending ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target accounts that fit your company’s ideal customer profile. This new guide ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. In 2025, customers are expecting more from brands. They’re no ...