Patricio Manuel says he had to "fight" for his identity in a new campaign. A transgender man will be the new face of the iconic boxing brand Everlast, in a move lauded for showing that there are "many ...

Everlast said its "Be First" campaign re-purposes a well-known boxing term for how to set the pace of a fight "by making your opponent follow your lead." In this new incarnation, the lead that ...