Every few decades, someone decides the food pyramid is wrong. Fat’s the enemy, or maybe sugar, or maybe bread, or maybe red meat? Or maybe red meat and fat are good now, but sugar is still bad. I ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Content accomplishes its goals only when the readers trust your brand, explains Melanie Deziel on Episode 513 of Marketing Smarts ...

Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? Content accomplishes its goals ...

Vestcom reveals comprehensive guide to maximize impact of in-store activation with evidence-based best practices grounded in real campaign learnings and recent shopper insights. In-store is where ...