In conjunction with its rebrand, South Korean conglomerate entered Interbrand's lost of the 100 "Best Global Brands" with a value of $6.3 billion in 2024. At the corporate level, LG is attempting to ...

As the global digital economy accelerates, descriptive domain names have become strategic brand assets for businesses, conveying product relevance, credibility, and intent to customers and audiences ...

The Kantar BrandZ report for 2025 has revealed the world’s most valuable brands, and the rankings show how innovation, technology, and market expansion continue to reshape the global brand landscape.

Asia is emerging as the world's leading cultural compass as the region now increasingly shapes what consumers value, according to TBWA's inaugural Eastfluence\Backslash 2025 report. The report argues ...

Nearly 75 percent of global respondents, on average, say a brand's country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, ...