Picture the moment you arrive at a theater to attend a concert, talk or play. Anticipation builds as you walk through the warmly lit entryway, ticket in hand. You ascend the stairs, and the doors ...

To many consumers, the metaverse seems like a far-off fantasy. To many brands, however, it’s already here. Companies that anticipated dramatic transformation sparked by the metaverse are investing in ...

The right virtual experience is critical to delivering benefits that bring value to organizations and their customers. Here are ways to make sure that experience comes alive. More than 1 out of 4 ...

Multisensory user experience in virtual environments encompasses the integration of various sensory modalities—such as sight, sound, touch and smell—to create immersive and engaging digital spaces.

Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the ...

The emergence of the metaverse has sparked a significant transformation in digital interaction and commerce, offering an immersive, interconnected virtual space where users can socialise, explore, and ...