The Fender Malibu Player acoustic guitar is currently down to $277.10 (34% off its usual $419.99 price, which puts a bona ...

For the Maiden gang's new signature drop, Murray’s super-clean and sharp white Strat was reissued as a Masterbuilt model.

Fender has just announced the release of the JUKJAE Stratocaster Baggy – marking the first-ever Fender signature guitar ...

Fender has released a free new recording app called Fender Studio that seems pretty powerful. The app, available on iOS, Android, macOS, Windows, and Linux, supports multitrack recording and offers a ...

Excellent sounds. Easy-to-use interface. Excellent sound quality. Substantial customizability of signal flow. Works both in studio and on stage. Excellent footswitches that double as knobs. Compact.

Ergonomic neck heel, rolled fretboard edges, and super comfortable neck. Stunning new colors. Cold-rolled steel bridge. Push-push pot brings usable tonal options. Quality hardcase. Classic-sounding ...

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in 2023 in the heart of Harajuku, and is on track to welcome its millionth ...

When it comes to fanfares, it doesn’t get much bigger than this. I’m in Tokyo for Fender Experience 2025, a three-day celebration of all things Fender. Members of the media from Japan, China, the UK ...

is a reporter with five years of experience covering consumer tech releases, EU tech policy, online platforms, and mechanical keyboards. Fender Songs is a new iOS app from the veteran guitar ...

Customer loyalty is the secret sauce that separates industry winners from fly-by brands. In fact, studies show that repeat customers purchase as much as 10 times that of new shoppers. With its 75th ...

A version of this article appeared in the Summer 2021 issue of strategy+business. This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions ...