HIT Entertainment, a subsidiary of Mattel, Inc. (MAT) teamed up with Amazon.com Inc. (AMZN) to bring the immensely popular Fireman Sam merchandise and digital content to the U.S. The Fireman Sam ...
Amazon is integrating product purchasing directly with a kid’s TV show — a potentially controversial model that the ecommerce giant could expand to other franchises. Amazon will let customers watch ...
MIPJUNIOR: Global streamer Amazon Prime Video has acquired a raft of series, including Bob the Builder and Fireman Sam, from Canadian children’s content company DHX Media. In total, Amazon has secured ...