Fitbit has fallen 36% in the New Year thanks to a cold reception to its "Blaze" product. Investors believe that the Blaze will compete head-to-head with the Apple Watch. The "Blaze" is not designed to ...

Fitbit has launched its newest and arguably most stylish fitness tracking device, called Blaze, which offers similar functionality to a smartwatch. Blaze has a color display and offers on-screen ...

In 2015, Fitbit had a monumental year after releasing three activity-focused devices: the Charge, Charge HR, and Surge fitness trackers. This year, Fitbit is back with its first attempt at a ...

Fitbit isn't going to take the looming threat of fancy smartwatches lying down. The fitness-tracker company rode out to meet its competitors head-on earlier this week, introducing a new smartwatch of ...

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Credit "Fitbit Blaze activity tracker / wristwatch / smartband / smartwatch / smartphone" by Andri Koolme is licensed under CC BY 2.0.