No7 has launched an AI-powered personalised foundation shade finder to provide customers with the best product recommendations based on their unique skin needs and skin tone. In partnership with ...

To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

Shopping for foundation can be like shopping for jeans. You'll spend a lot of time (and maybe even money) on options that are almost right, but aren't actually your perfect fit. Which is why, if you ...

Makeup lovers across the internet swear by beauty encyclopedia Temptalia and its impressively vast foundation matrix. If you select “Start From Scratch,” Temptalia will ask for your undertone (more ...

LONDON--(BUSINESS WIRE)--Perfect Corp. the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has partnered with No7, the number one UK ...

Unfortunately, beauty world is still a ways away from the bad-hair-day-banishing box Katniss uses in the first The Hunger Games book. A refresher, for you newbies: Katniss places her hand on the box, ...

Matchmaker, matchmaker, make these POPSUGAR staffers a foundation match! We’ve partnered with Sephora to share how five of its formulas restored our staffers’ faith in foundation. Navigating the ...

"AI Foundation Finder fuels our vision to be a beauty disruptor in the direct selling space and beyond," said Dr. Lucy Gildea, Mary Kay's Chief Brand and Scientific Officer. "We are pioneering AI ...

The bonus of being a beauty journalist is having an overwhelming amount of foundations to try at my leisure. But before landing the dream job, I experienced many a colour crisis. These usually ...

This video shares my experience finding a true foundation match using IL MAKIAGE and their shade-matching process. It focuses on coverage, finish, and how the foundation performs on real skin. A ...