Technology companies like Uber and Jawbone collect massive and intricate datasets about consumer behavior, and in the process, they’re tackling critical issues with data science. These kinds of ...

Matt Ostanik, founder and CEO, FunnelWise. Photo courtesy of FunnelWise. In earlier stage and rapid growth companies, managing the funnel as a holistic system is critically important. My personal ...

Opinions expressed by Entrepreneur contributors are their own. When customers buy your product or service, businesses have them entered into a “Sales Funnel” or “Customer Retention Path,” where they ...

It doesn’t take a genius to recognize the importance of maximizing exposure to both current and prospective customers. The big money question is, of course, how? And the answer is right in front of us ...