When GEICO introduced the gecko mascot with a British accent in 1999, they fired off the first jokes of what has become an all-out battle to build insurance brand preference using humor as a main ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

Commercials tend to be the worst part about television. They disrupt whatever you're watching to advertise things you probably won't buy. The least they can do is make them entertaining, right? Ratt ...

Rap’s most famous '90s female duo is back to give a new, funny meaning to “Push It”. Dressed in their classic gold chains and oversized varsity jackets, Salt-n-Pepa have replicated the dance moves and ...

Brands have been clamoring to be part of “The Group Chat” since its first episode went viral back in late March, and creator Sydney Robinson is incorporating them via TV-inspired commercial breaks. In ...

(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...

When GEICO introduced the gecko mascot with a British accent in 1999, they fired off the first jokes of what has become an all-out battle to build insurance brand preference using humor as a main ...