The event took place at Grewal Hall in Lansing.

There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

Live sport has always commanded premium advertising value. But the economics around it are changing. ... Read More ...

The New York Times has put a spotlight on its Games app. Many of the games – including Wordle, Strands, Connections and, until recently, the Mini Crossword – are free to users regardless of whether ...

GameSpot may get a commission from retail offers. Putting in-game ads in full-priced games "would seem unfair," according to Strauss Zelnick, the head of GTA 6 parent company Take-Two. Speaking to The ...

Artificial intelligence (AI) emerged as one of the dominant themes at this year’s Super Bowl, as brands ranging from early-stage startups to some of the world’s largest tech companies spent up to USD ...

The first of a 3-part series of a masterclass in ad monetisation from Aurion11 CEO and Co-founder Igor Lautar. Getting up one day and deciding to create a game is a worthy endeavour. It takes a good ...

Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring with ...