A video game analyst predicts that players are going to be hit with ads even when putting their games on pause.

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

It was a knock-on by Cian Prendergast that cleared the way for a bit of broadcasting history. After the Ireland flanker's fluffed attempt to gather a loose ball in the 17th minute of his team's defeat ...

Finji is "unable to view or edit the AI-generated versions of its own ads," which includes a "sexualised, racist and sexist ...

Steve Weiss is CMO at mobile and online advertising monetization platform PaeDae, which transforms game adverts into targeted and engaging rewards. Many developers steer clear of external monetization ...

A survey of CMOs, network execs, media buyers, agents and talent are painting a picture of what to expect between plays during this year’s Big Game — and the economics behind the ads. By Alex Weprin ...

Indie publisher and developer Finji has accused TikTok of using generative AI to alter the ads for its games on the platform without its knowledge or permission. Finji, which published indie darlings ...

Add Yahoo as a preferred source to see more of our stories on Google. ITV will broadcast in-game adverts during this year's England Men's Six Nations in a UK media first. The annual rugby competition ...

Mobile game developers Microfun, Nanobit, and Magic Tavern have been accused of reinforcing harmful stereotypes and gender-based violence in a new report about mobile game advertising. In a Sky News ...