Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

One of the most critical facets that make a business thrive in a highly competitive market is its marketing campaigns. This is why marketing teams should keep improving content creation strategies to ...

Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun ...

Badgeville is bringing its games-for-engagement platform to Adobe’s Marketing Cloud. The integration will allow marketers to design engagement programs that are based on insights obtained from Adobe’s ...

Covering a range of topics within key technology sectors, including apps, development, marketing and IT, Dani is Online Editor of Marketing Tech. Contact her via Twitter on @Dani_Millward Customers ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

We’re all familiar with gamification – from collecting points for rewards to hitting fitness targets set up and tracked by apps. Gamification adds fun and is often the driving force to behave in ...

DENVER, May 11, 2021 /PRNewswire/ -- Leveraging the power of gamification, artificial intelligence, machine learning, and neuroeconomics, Live Hive, an innovative Colorado-based company, has ...

It’s not as sexy as landing Playboy as a customer. But Bunchball is moving further into enterprises with its gamification technology, which makes non-game web sites more interesting by making them ...

A recent buzzword among the manager folk is gamification. Some think it’s just another fleeting fashion, but Gartner predicts otherwise – by 2016, gamification will be used a standard practice to ...

Gamification is not a focus on flickering lights leader boards and peripherals. It is mankind’s oldest and most powerful form of engagement …storytelling. People engage because they identify with a ...