In today’s world, the potential consumers rely more on the referrals from their friends and other consumers than on any other source including celebrity endorsement. So, as a marketer, you need to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More These days, chances are if you mention gamification in conversation, ...

Gamification can be a compelling mechanic, encouraging long-lasting behavior change. But unlike games governed by sets of rules, real-life change isn’t so simple. For The Drum’s Gaming Advertising ...

Gamification was among the key trends he identified, along with the maker movement, virtual worlds and immersive worlds, and the Internet of Things. Brodnick created conceptual images and videos of ...

Imagine being paid to play games all day. Sounds like a dream come true? It’s possible with workplace gamification. If you’re the one cutting the paychecks, gamifying your workplace may seem like a ...

Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

When I was young, I remember my mother telling me I can go play only after I finish my homework. Which was goddam frustrating at the time. But thinking about this, I realize most of the things I was ...

Gamification is used in industries and businesses around the world to help improve motivation, results, and other important factors. When executed well, it not only helps improve an individual’s ...

When I see gamification news in my email or on Twitter, it tends to involve an insurance company or employer wellness plan that wants to motivate behavior change, encourage patient engagement or track ...

Staff motivation and retention is one of the most important aspects of any HR strategy now that the world economy is healthier and people are naturally looking to move onto new career opportunities ...

Gamification is moving from simple novelty to a valid pedagogical approach that can deliver powerful learning experiences in higher education and K-12 classrooms alike—and this growth has led to ...